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REGULATIONS FOR “SPRITE CRICKET STARS” PROMOTION

UNITED ARAB EMIRATES

Purchase of a Specially Marked Product (as defined below) is necessary to participate in this promotion and win a prize.

Article 1- Definitions

1.1  “Assistant to the Company” means ACTION MARKETING PLUS FZ LLC, Building L1, Office G04, Dubai Media City PO Box 502384, Dubai, UAE. Tel: +97143671132 or MEMAC OGILVY AND MATHER LLC, P.O. Box 74170, Dubai – UAE.

1.2  “Bottler” means AL AHLIA-GULF LINE GENERAL TRADING COMPANY (PVT) W.L.L., a corporation organized and existing under the laws of the United Arab Emirates with principle offices at Mezyad Road, Al Ain, P. O Box 15339, United Arab Emirates

1.3  “Company” means THE COCA-COLA EXPORT CORPORATION-DUBAI BRANCH, P.O. Box 501738, Dubai, United Arab Emirates.

1.4  “Free Runs” means the additional Runs (amounts to be solely decided by the Company and the Assistant at their sole discretion) awarded to the Participant by the Company and the Assistant to the Company upon the first collection of Runs made by the Participant when redeeming the same through the Short Code Number, as explained below.

1.5  “Grand Prize” means the chance to win One Hundred Thousand United Arab Emirates Dirhams (100,000 AED) worth of gold.

1.6  “Last Redemption Date” means October 31st 2016 which is the last day at which Participants may redeem their Instant Prize(s) and/or collect Runs.

1.7  “Participant” means a person complying with the following: (a) is at least 13 (thirteen) years of age as of the date of his participation, and if under 18 (eighteen) years of age, he has secured written approval from his parent or legal guardian; (b) is a legal resident of the United Arab Emirates; (c) has purchased a Specially Marked Product within the United Arab Emirates; and (d) has agreed to and met all of the terms and conditions of these Regulations.

1.8  “Promotion” means the Sprite Cricket Stars 2016 under the cap and/or tab and/or crown and/or ring pull promotion held in the United Arab Emirates.

1.9  “Promotion Periods” means from July 20th 2016 until stock lasts. The Company may alter the Promotion Period, extend, shorten or cancel the Promotion altogether, in accordance with updates to be published by the Company and/or any of its representatives on the Website.

1.10   “Instant Prize” shall mean any of the prizes reflected on the cap and/or tab and/or crown and/or ring pull of the Specially Marked Product purchased by the Participant, such prizes being any of the following:

·    One (1) gold coin of ten (10) grams (g)

·    One (1) Mobile Phone

·    One (1) Cricket Sprite branded kit

·    One (1) Free Sprite 355ml Can

·    One (1) Free Sprite 250ml NRB

The Company may change and/or replace the identity of the prize and/or their quantity and/or add on to them additional prizes, at the Company's exclusive discretion.

1.11  “Regulations” means these regulations as updated from time to time as stipulated herein. The binding version of these Regulations at all times is the updated version published as said, even if the Participant or another person has relied on a previous version.

1.12  “Runs” means the collectable units reflected on the cap and/or tab and/or crown and/or ring pull of the Specially Marked Products purchased by the Participant(s) that will need to be collected by the Participant to get a chance to win the Grand Prize. Participant may collect in this Promotion the following units of Runs: 4 Runs, 6 runs, 50 Runs, 100 Runs, 200 Runs, 2500 Runs, 5000 Runs or 10000 Runs.

1.13 “Specially Marked Product” means the specially marked Sprite Cricket Stars 2016 promotional “SPRITE” “QJ STORM” or “FANTA ORANGE” product purchased to participate in this Promotion.

1.14 “Short Code Number” means the number (3775) mentioned on the Specially Marked Product(s) and which the Participant(s) need to send a text message (SMS) to before October 15th 2015 by mentioning the Unique 6 Character Code reflected on the cap and/or tab and/or crown and/or ring pull of the of the Specially Marked Product(s) purchased by the Participant to either (i) claim their Instant Prize or (ii) collect the runs allocated to the aforementioned Unique 6 Character Code and find out by mean of a return text message (SMS) sent by the Assistant to the Company how many runs the Participant has collected to date.
Participant will have to use the same mobile number when sending a text message to the Short Code Number to collect Runs. If a Participant does not use the same mobile number then the Runs will not be accumulated to any previous and/or future Runs collected by the Participant by mean of the usage of a different mobile number. It is understood and agreed that for any Free Sprite 355ml can prize or Free Sprite 250ml NRB prize, the Participant will not be required to send a text message (SMS) to the Short Code Number.

1.15  “Unique 6 Character Code” means the six character code containing digits and/or alphabet and that is reflected on the cap and/or tab and/or crown of the Specially Marked Products purchased by the Participant(s). It is understood and agreed that for any Free Sprite 355ml Can or Sprite 250ml NRB can prize there won’t be any Unique 6 Character Code reflected on the cap and/or tab and/or crown and/or ring pull and therefore the Participant will not be required to send a text message (SMS) to the Short Code Number.

1.16  “Website” means the website unto which, among other things, the Promotion will be uploaded, whose URL is:  www.sprite.ae/spritecricketstars

1.17  “Week” means Sunday to Saturday inclusive.

1.18  “Weekly Prize” means the chance to win Five Thousand United Arab Emirates Dirhams (5,000 AED) for the Participant that collects the higher Runs that given Week, and One Thousand Two Hundred Fifty United Arab Emirates Dirhams (1,250 AED) for the Participant that collects the second best number of Runs for that given Week.

Article 2 General Provisions

2.1 In any event of contradiction and/or any discrepancy between the provisions of these Regulations and any other publications regarding the Promotion, including on the Website and/or in any other way, excluding an announcement from the Company regarding changes to these Regulations, the provisions of these Regulations shall prevail for all matters and purposes.

2.2 The results of this Promotion and/or any matter pertaining thereto may not be appealed against, and the Company's decision in this matter shall be final and absolute and not open to dispute.

2.3 Responsibility for providing a personal detail accurately and fully lies with the Participant only, and the Company and/or any of its representatives does not and shall not be responsible whatsoever for the veracity and/or accuracy and/or entry of details.

2.4 These Regulations are in the male form for convenience's sake only, and they include an address in the female and/or plural forms.

Article 3 - Participation in the Promotion

3.1 Participant has agreed to enter the Promotion voluntarily by agreeing to these Terms and Conditions.

3.2 A Participant must have purchased any Specially Marked Product in the United Arab Emirates, and then follow the terms and conditions mentioned herein to redeem the Instant Prize and/or collect the Runs indicated on the cap and/or tab and/or crown and/or ring pull Specially Marked Products purchased by the Participant. The Participant will need to send a text message (SMS) to the Short Code Number by mentioning the Unique 6 Character Code reflected on the cap and/or tab and/or crown and/or ring pull Specially Marked Products by the Participant to either (i) get a text message from the Assistant to the Company with a description of their Instant Prize or (ii) collect their Runs which will be accumulated to any previous and/or future Runs collected by the Participant. Upon redemption of the first Runs by the Participant, the Company and/or the Assistant to the Company will award Free Runs to the Participants which will be automatically added to his total score of Runs. It is agreed and understood that the amount of Free Runs is to be solely decided by the Company and the Assistant to the Company and that the Participant has no say in this respect.

3.3 When a Participant’s total score of Runs reaches nine hundred fifty (950) Runs, then the Company and/or the Assistant to the Company may elect at their sole discretion to send an SMS to the Participant informing him of his total score of Runs collected. In the event the Participant receives such an SMS and the Participant scores an additional fifty (50) Runs within the following twenty four (24) hours from the receipt of such SMS, then the Company and/or the Assistant to the Company will double the total score of Runs of the Participant, at no additional cost, for it to reach two thousand (2000) Runs.

3.4 The Company and/or the Assistant to the Company may elect to launch “Happy Hour” at any day and time (at the Company and/or the Assistant to the Company sole discretion) which will be communicated in advance to Participants by means solely decided upon by the Company and/or the Assistant to the Company (radio, internet, etc.). The “Happy Hour” will be applicable for a specific duration as communicated. The Company and/or the Assistant to the Company will double a Participant’s total score of Runs subject to such Participant redeeming during the duration of a “Happy Hour” the Runs he recently won.

3.5 A Participant shall be considered to have read these Regulations and accepted all of their terms and conditions. By his very participation in this Promotion, the Participant permits the Company and/or the Assistant to the Company to make use of the information he has provided in this respect, and the Participant shall not have any complaint and/or claim and/or demand against the Company and/or the Assistant to the Company in that regard.

Article 4 – Winners

4.1 A Participant who does not comply with the following will not be eligible to win an Instant Prize and/or to get a chance to win the Grand Prize:

·    Purchase a Specially Marked Product(s) that reflects a Unique 6 Character Code or an Instant Prize on the cap and/or tab and/or crown and/or ring pull

·    Send a text message (SMS) to the Short Code Number mentioning the Unique 6 Character Code reflected on the cap and/or tab and/or crown and/or ring pull to claim their Instant Prize and/or Collect Runs

·    Attend the location at the time communicated by the Assistant to the Company to redeem the Instant Prize

·    Redeem his Instant Prize and/or collect his Runs before the Last Day of Redemption

·    Use the same mobile number when sending a text message (SMS) to the Short Code Number to collect Runs.

4.2 Participant(s) will be required to send a text message (SMS) to the Short Code Number to effectively claim any Instant Prize won, following which he will receive a text message from the Assistant to the Company confirming the Instant Prize won and within seven (7) days he will receive a call from the Assistant to the Company to communicate to the Participant the location and time at which the Participant would need to attend to actually redeem the Instant Prize. The Assistant to the Company will call the Participant to communicate such information at the mobile number the Participant has used when sending a text message (SMS) to the Short Code Number. If there is no answer and/or if the line is off after two (2) attempts from the Assistant to the Company then the prize will be forfeited. The Participant will be responsible to attend the location communicated by the Assistant to the Company before the Last Day of Redemption to effectively redeem his Instant Prize. The Participant will have to present and hand over the cap and/or tab and/or crown and/or ring pull of the Specially Marked Product he has purchased with the Unique 6 Character Digit that he sent to the Short Code Number for claiming his prize and present the message he has received from the Assistant to the Company confirming the prize he won to be eligible to redeem his prize.

It is understood that no Prize shall be given without the valid presentation of the Specially Marked Product cap and/or tab and/or ring pull and/or crown clearly reflecting the Unique 6 Character Code and the message confirming the prize won. Moreover, a valid legal identification will have to be presented to the Assistant of the Company to confirm the Participant’s full name, age and country of residence to be eligible to collect the Instant Prize. The Sprite 355ml can prize or Sprite 250ml NRB prize can be immediately redeemed at the outlet where the Specially Marked Product was purchased or any other participating outlet in the United Arab Emirates.

4.3 In the event a Participant has purchased the Specially Marked Product with a Unique 6 Character Code corresponding to X Runs to be collected, then the Participant will be required to send a text message to the Short Code Number by using the same mobile number every time he will want to collect Runs for this promotion otherwise the Runs won’t get accumulated. The Participant will then receive a text message (SMS) from the Assistant to the Company confirming receipt of his message along with the total number of Runs collected to date. The participant who collects the most Runs throughout a specific Week will win the Weekly Prize. The Participant who collects the most Runs throughout the promotion will win the Grand Prize. It is understood and agreed that only two (2) Participants will be eligible to win the Weekly Prize every Week, and one (1) Participant will be eligible to win the Grand Prize and all other Participants who have attempted to win the Weekly Prize and/or the Grand Prize will not be indemnified or compensated in any way whatsoever if they do not win. At the end of each Week and/or end of the Promotion Period (as the case may be), the Participant that will win the Weekly Prize and/or the Grand Prize (as the case may be) will be contacted by the Assistant to the Company at the same mobile number the Participant has used to collect his Runs to (i) inform him that he has won and (ii) communicate the location and time for him to attend and redeem the Weekly Prize and/or the Grand Prize (as the case may be). The Participant will be responsible to present and hand over all the caps and/or tabs and/or crowns reflecting all the Runs collected and a valid legal identification will have to be presented to the Assistant of the Company to confirm the Participant and/or the Designated Person’s full name and country of residence.

4.4 In the event there is more than one (1) Participant who collects the highest amount of Runs, then the Weekly Prize and/or the Grand Prize (as the case may be) will be equally divided and shared among the winners.

4.5 In the event the Participant who has won the Weekly Prize and/or Grand Prize does not attend the location communicated to him by the Assistant to the Company in accordance with the terms of these Regulations, then the Company and/or the Assistants to the Company (as  the case may be) will identify the next Participant(s) (as the case may be) who collected the highest numbers Runs as per the Regulations set forth herein and reach out to him and/or them (as the case may be) at the mobile number they have used to collect such Runs and said next Participants(s) will be entitled to win the Weekly Prize and/or Grand Prize. It is hereby understood and agreed that the initial winner of the Weekly Prize and/or Grand Prize who did not attend the location communicated to him by the assistant to the Company – despite the reasons for him not attending – will not be compensated and/or indemnified for any reasons whatsoever and hereby exempts the Company, its affiliates and subsidiaries, Bottler, Assistant to the company from any liability whatsoever.

4.6 Participants will be solely responsible for collecting the Instant Prizes and/or Grand Prize. All costs incurred in the process of collecting the Instant Prize and/or Grand Prize will be borne fully by the Participant.

4.7 In no event may the Prize be exchanged against anything of value, monetary or otherwise.

Article 5 - Exemption from liability

5.1 The Participant hereby declares that he and/or any of his representatives do not and shall not make any complaint and/or demand and/or claim against the Company and/or the Assistant to the Company and/or the Bottler, their executives, employees and any of their representatives, in any matter pertaining to the Promotion, participation (or non-participation) therein and/or winning thereof. The Participant hereby declares that this undertaking of his is irrevocable and may not be cancelled or changed.

5.2 Participation in this Promotion is at the Participant's exclusive responsibility, and the Company and/or the Assistant to the Company and/or the Bottler shall not bear any responsibility for any damage (including bodily damage), financial loss, physical loss or expense of any kind and sort caused to any Participant, related, directly or indirectly, to the Promotion.

5.3 The Participant hereby declares, agrees and confirms, that he is aware that it is possible, that despite Company efforts, events and/or disruptions and/or interruptions and/or faults may occur, which may prevent the Participant’s text messages to be sent and/or received, and the Participant hereby agrees to exempt the Company and/or the Assistant to the Company and/or the Bottler from any complaint and/or demand and/or claim, and he shall not be eligible to any compensation, indemnification or relief arising therefrom.

5.4 The Company and/or the Assistant to the Company and/or the Bottler do not undertake that the Promotion will not be disrupted or executed as planned without restrictions or breaks, managed without errors, will be immune to damages, malfunctions, inaccuracies, errors and faults. It is hereby made clear, that in each of the cases specified in this clause above, the Company may, at its exclusive discretion, take any step in order to minimize and/or neutralize the said, including terminating the Promotion prior to the conclusion of the Promotion Periods and/or cancelling the Promotion altogether and/or taking any other step, and the Participant shall not have any complaint and/or claim and/or demand against the Company and/or any of its representatives regarding the said.

5.5 Without derogating from the generality of the said above, it is hereby made clear that in some instances data processing as part of this Promotion relies on applications and other software which is not owned by the Company, and which is not immune to any error or fault. The Company does not undertake that the Promotion will take place without any fault, error, shutdown or mistake, and the Participant shall not have any complaint or claim arising therefrom or related thereto. In addition, it is hereby emphasized, that operation of the toll free number or the Website shall be subject to the availability and orderly operation of the Internet and cellular telephone networks, and therefore the Participant shall not have any complaint, demand or claim regarding any damage, physical loss, financial loss, injury or expense he sustains due to an error, shutdown, interruption, lateness or malfunction arising from the Internet and/or cellular telephone  and/or telephone networks as said.

5.6 In any case in which it is proved that a fault, harm or negligence on the part of the Participant has prevented his from participating in this Promotion, the Company, the Assistant to the Company and the Bottler shall be exempted from liability.

5.7 The Company may provide any information it is requested to provide by law and/or by an authorized authority.

Article 6 - Participant Declarations and Undertakings

6.1 Without derogating from any other obligation and undertaking under these Regulations or under the law, the Participant hereby declares and undertakes to the Company as follows:

·   All of the details he has provided, including his mobile number, are correct and accurate.

·   Approval of winner is final, peremptory, may not be disputed and/or appealed against and binding.

·   He shall bear any responsibility, explicit or implicit, and shall compensate and indemnify the Company and/or its executives and/or employees and/or any of its representatives, immediately upon its first request to so do, for any damage (including direct, indirect, circumstantial, consequential damages, loss of profit and damage to reputation), financial loss, physical loss, expenses, of any kind and sort, as well as legal fees and attorney fees, due to any complaint demand and/or claim arising from an illegal act and/or blunder related in any way to direct and/or indirect breach of these Regulations.

Article 7 - Miscellaneous

7.1 The Company will not be held liable in case the Sprite Cricket Grand Prize 2015 Promotion is postponed and/or cancelled for any reason whatsoever, or for any other matters considered to be beyond the Company’s control.

7.2 By participating in this Promotion, each of the Participants, agrees, confirms and declares, that he has read these Regulations and that he undertakes all of their provisions, and even if he has not read these Regulations, he agrees that these Regulations shall apply to him and shall be binding unto him for any matter and purpose. Accordingly, Participation in this Promotion is at the Participant's exclusive responsibility, and the Company and/or its authorized representatives and/or Assistants to the Company and/or the Bottler shall not bear any responsibility for any damage (including bodily damage), financial loss, physical loss or expense of any kind and sort caused to any Participant, related, directly or indirectly, to the promotion and/or winning thereof.

7.3 Each of the Participants hereby agrees and confirms, that his participation and/or winning in the Promotion, may be covered, filmed, photographed, and broadcasted on the media, including television, billboards, printed press, the Page and other websites, and that by his very participation in this Promotion the Winner hereby expresses his consent to the publication and/or filming of his name and photos as part of said coverage and publications, including as part of Company publications and sales promotions.

7.4 In any instance in which it is proved that negligence on the part of the Company and/or the Assistant to the Company and/or the Bottler and/or any of their representatives has prevented a person from participating in this Promotion or winning the Promotion, the compensation to which he shall be eligible shall be limited to the cost of the Specially Marked Product he would have purchased to that effect.

7.5 Participation in this Promotion is prohibited to the assistants, employees, executives, partners and family members of the Company and/or the Assistants to the Company and/or the Bottler.

7.6 All trademarks are the property of their respective owners.